Becoming Essential   How marketing really works.

I’m a devout follower of David Allen’s Getting Things Done, as are many. The book is 267 pages long. That’s about 266 and a 1/2 too many.

Here’s the whole thing:

Don’t keep track of anything in your head.

For example, when you speak to a client and need to follow up in a week, don’t try to remember to follow up. You need to create a reminder for a specific time a week later and put it into a system that INTERRUPTS you. Putting the reminder in a day-timer that you don’t examine at least several times per day won’t work. Instead, put the reminder in your PDA, your laptop calendar, or a computer program that waves its arms in front of you via email, SMS, etc. I recommend two options:

If you are a PC user or web-centric: Remember the Milk

If you are a Mac user: OmniFocus

Now, go out and read 266 and a 1/2 pages of something frivolous.